Value Comprehension
Segmentation and Targeting your Business
Course Summary
Focus your business by segmenting your marketplace and targeting your ideal customers. This module will help you methodically analyze the various segments in your marketplace. As well as to asses which segment offers the best and fastest opportunity for you. An ideal customer profile will be built to capture critical insights. For B2B businesses, Buyer Personas can be designed.
Course Curriculum
Christian Lofberg
I believe in the power of marketing in driving business growth.
I'm totally passionate about marketing and have led Marketing Excellence initiatives in Fortune 500 companies. From defining marketing approaches and processes to coaching and leading global marketing teams.
Since 2017, I have been supporting local solopreneurs, mid and small sized companies as well as start-ups in defining their marketing strategy and business models.
I quickly came to the conclusion that entrepreneurs are too focused on running the daily business and consider marketing more as an expense (shiny websites and brochures!) than a strategy.
I founded The Growth Marketing Academy in 2019 in order to share Fortune 500 strategic marketing practices in bite size hands-on training supported by step-by-step tools and templates. Specifically designed for sole-entrepreneurs and SMEs seeking growth strategies.
The Academy has been built to help you define your brands, value propositions, pricing strategy, messaging and much more.
I was born in Paris in 1963 to a Swedish-Sicilian diplomat family which led to a fascinating childhood across the world. Later I established myself in Belgium where I graduated in Agricultural Economics & Sociology. I'm also a Fellow at the Chartered Institute of Marketing.
Check our my full bio on LinkedIn.
